Media Training

I’ve been delivering professional media training to various different organisations since 2013. Below is an outline of the core sessions I run for academics, businesses and charities on how to make the most of traditional and new media.

I offer 2-3 hour workshops on any of the following at a half-day rate, or can combine two or more as a full-day offering:

  • Online engagement: Introduction to using Social Media for professionals/researchers
  • Avoiding legal pitfalls online and on social media
  • Engaging with the media & journalists: Dos and Don’ts
  • Twitter: Basics for beginners/Making the most of Twitter
  • Developing a personalised media strategy
  • Bespoke interview training (for live and pre-recorded broadcasts)
  • Top tips for writing press releases & blogs

Media Training for Academics and Researchers: I’ve been commissioned to design and deliver training for academic staff, Early Careers Researchers and doctoral students at City, University of London, the British Sociological Association, Sociologists Outside of Academia, Scicomms and the Wellcome Trust. I’ve also run specialist training sessions on the specific challenges facing women academics in the media spotlight and undertaken consultation work with universities on their social media policies.

Media Training for Businesses and Charities: I’ve delivered training for the likes of the Chartered Institute of Marketing, Havant and East Hampshire’s Community First, UKRD & Eagle Radio Ltd. and their clients, plus the Surrey Law Centre. I also served as advisory member of the Surrey Cyber Safety group, organised by the Office of the Police and Crime Commissioner for Surrey.

Media Training for Journalists: I’ve worked with organisations such as the Centre for Investigative Journalism, London 360, the Media Trust and Community Channel running training sessions for community and youth journalists. My most successful offering is a half or full day Introduction to Media Law and Ethics. I’ve also designed and delivered lectures for journalism and PR students at undergradate and post-graduate level at Goldsmiths University of London, University of the Arts, London College of Fashion and the London College of Communication and taught on a New Media Challenges module at City, University of London.

Media Training for Schools: Young people, teachers and parents:

My primary area of expertise is educating young people about the misuse of social media and digital communications, which is also the topic of my doctoral research. I’ve also delivered social media law and ethics training to hundreds of teachers, support staff, safeguarding officers, school governors, youth workers and parents, alongside and prior to my academic work. I offer a standard set of hugely successful training to schools, however I am also frequently asked to tailor content, so am more than happy to discuss bespoke options for sessions that best fit with schools’, teachers’, parents’ and pupils’ needs.

Online and Social Media law and ethics – Interactive, assembly-style presentation using real-life case studies (for up to 500+ pupils)

Protecting your students online – Presentation for adults (parents, teachers, youth workers, safeguarding officers etc.)

Social Media law workshop sessions – In-depth group session with fictional examples for discussion (for between 6 and 30 pupils)

Social Media in court – Court room role play session defending/prosecuting social media case studies (for between 6 and 30 pupils)

Subject specific social media law sessions – e.g. for business students, media and journalism students or law students at GCSE or A-Level

These sessions aim to cover the basis of the law in relation to the following areas, but can be tailored to place more emphasis on certain aspects if requested:

  • Malicious communications, offence, threats and abuse
  • Online harassment and stalking
  • Hate speech and extremist material
  • Indecent/sexual images and video (‘Revenge porn’ and underage ‘sexting’)
  • Defamation, libel and reputation management
  • Privacy and data protection
  • Contempt of court and rights to anonymity
  • Copyright, piracy and intellectual property
  • Moral, ethical and human rights issues in the digital age


teaching social media hpjTestimonials

“I recently went to some media training with Holly which was brilliant. Many of our staff are now using Twitter… It would be great if Holly would be able to do a session for our staff again in the future” – Jane Sheridan, Ash Manor School

“Holly was very engaging and informative … The course was well structured and very engaging and interactive. I would definitely attend further courses provided and would recommend it to others” – Claire Simpson, Army Sports Lottery

“Very well planned and executed! A good mix of radio broadcast training, face to face delivery and break out groups which also helped networking. Very professional – I would recommend Holly” – Diana Bignall, Age UK Surrey

“Energetic and to the point. The course content was relevant and useful, and the balance of talk to activity was good. Course tutor was excellent” – Jane de la Rose, Catalyst

“Holly was very personable and knowledgeable. Good for the charity market! …  It was most helpful and a good networking opportunity” – Debbie Hickman, Woking & Sam Beare Hospices

“Well organised, welcoming, well run, professional and useful. Course content was great! It was an ideal length to not get bored and to just think about the most vital parts of our organisation related to the media. Holly was great. Energetic, knowledgeable, likeable and had great timing of activities. She is a great educator” – Amy Roberton, Music in Hospitals

“It was great, easy to understand and easy to remember and bring it back to my colleagues. Format was very good and Holly was great fun and enthusiastic.  I would definitely recommend this, because it is a great way to expand your knowledge about writing good content” – Amalee Gamache, SATRO

“Well run and interesting. Well put together, interactive and engaging and the tutor was very knowledgeable and personable. Really good, great community spirit … and enjoyed meeting other charity contacts too” –  Jenny Jackson, Step by Step

“Excellent course. Well paced. Good materials, user friendly when speaking to staff and or parents. Well measured delivery with time for discussion and feedback. Tutor was excellent, keen enthusiastic, knowledgeable and engaging… Particularly helpful were the discussions on case studies and hearing the views and approaches taken in other schools. I would recommend this course. Holly put across what could be seen as quite legalised issues in a user friendly sensitive manner. Thank you and keep doing a wonderful job” – Susan Walker, Cranmore School

“Brilliant. It fulfilled my two aims: 1. Get material for lessons & 2. Broaden and deepen my knowledge of e-safety stuff. Content was bang on. Interesting to me but also potentially interesting to students. Case studies were clearly very well researched and relevant to the point being made. Format was superb. The slides had consistent layout which helped with reading them. Tutor was engaging and the tone was light throughout despite the subject being sometimes quite heavy. Absolutely would recommend this. Tell people this is better than CEOP and in half the time. I’ll back you up!” – Kieran Holt, Tiffin School